Strategy implementation

Kojamo’s vision is to be the property market frontrunner and the number one choice for its customers. We updated our strategy for 2020-2023 in the beginning of 2020.

Strategic targets 2020-2023 and progress

Key figureActual 2020Strategic target
Annual growth of total revenue, %2.34-5%
Annual investments, M€371.2200-400 M€
FFO/total revenue, %39.5> 36
Loan to Value (LTV), %41.4< 50
Equity ratio, %45.6> 40
Net Promoter Score (NPS)3640

We were successful in implementing our strategy and making progress towards our key targets in 2020 in spite of the exceptional circumstances. Gross investments totalled EUR 371.2 million in 2020. Fair value of investment properties saw strong growth during the year. The fair value was increased particularly by our investments and gains from fair value measurement. Our balance sheet indicators developed in line with our strategy during the year.

We have successfully made investments in line with our strategy in spite of the competitive market. We developed our property portfolio during the year and continued to focus on Finland’s growth centres. We actively develop the value and number of our investment properties by developing new properties as well as by modernising, buying and selling existing properties.

Our strategy is supported by the trend of urbanisation, which creates demand for new apartments and provides a foundation for our profitable growth. We seek profitable growth in excess of the market growth rate by creating the best customer experience and through new initiatives under an optimised financing structure.

In accordance with our updated strategy for 2023, our total revenue will increase from one year to the next through the Like-for-Like growth of rental income as well as new investments. Our growth investments are allocated to new development, the conversion of properties to residential use and the acquisition of completed residential properties.

We have the capacity to pursue growth with a multi-channel approach and quickly react to opportunities thanks to our optimised financing structure. Our strong balance sheet key figures enable the execution of our growth strategy. We also support the growth of total revenue through services and new initiatives that generate added value for our customers.

Kojamo has six strategic focal points for the strategy period extending until the end of 2023. They are: delivering the best customer experience; strong growth; operational excellence; responsibility and sustainable development; the most competent personnel and a dynamic place to work; and renewal through digital solutions.

Page updated 18 February 2021