In my work, I promote new construction projects. This means that we actively look for new investments as well as sites where new apartments can be built. We are especially looking for properties that are located in existing urban structures, have been used for purposes other than housing and are reaching the end of their lifecycle. I also take part in new construction projects.
I have a chance to follow the development of cities. It is interesting to take part in analysing new areas, properties and customer needs. Our aim is to create housing that is needed on the market and that quickly attracts new residents. I have already gained a fair deal of insight into the types of apartments that residents appreciate.
I play various roles in different projects. Every day, I participate in many guidance, planning or site meetings. In my work, I strengthen cooperation between different units and translate “engineers’ language” into language understandable to customers, for instance. Another aspect of my work is to analyse the new city plan areas and keep tabs on what is going on: Where can projects be carried out? How are city plans proceeding? Which areas might have interesting properties?
I am happy that there has been no need to move on to another company as the workplace has evolved over time and my job has continuously offered opportunities for development.
Earlier, the attractiveness of buildings was evaluated on the basis of mental images. However, nowadays, there is a lot of talk about big data and numerical data can be utilised to an increasing extent. There is a lot of public information and business-related numerical data available and combining different information and data is an interesting part of my work. We expect to receive more and more customer feedback that we can utilise in our analyses.
I have worked at Kojamo for 15 years. I am happy that there has been no need to move on to another company as the workplace has evolved over time and my job has continuously offered opportunities for development. It is nice to be a part of a company that has a forward-looking approach and is not fixated on existing practices.
Real Estate Development Manager, Ownership and investment
Koistinen has worked in various real estate development positions at Kojamo since 2003.