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13.10.2015 | News

Lumo The power in choosing an apartment shifts to the tenant

Lumo launches the online apartment rental service where the customer can choose and rent an apartment immediately. The service transforms rental housing: the customer decides on the choice of a rental apartment without needing to wait or to submit applications.
The service is an entirely new way to rent an apartment immediately: the customer chooses a suitable Lumo rental apartment, pays the rent for the first month and can move in the next day. All apartments in the online service are available for moving in on the next weekday without rental deposit. In addition, the service comes with a satisfaction guarantee.

According to our surveys*, the factors that Finns appreciate in rental housing are ease, speed and good service. The service fulfils the wishes of customers and changes their role.

“We want to be the first operator in Finland to offer a service that makes living in a rental apartment incredibly easier and gives power and freedom of choice to the customer. Direct renting offered by the service transforms the old way of doing things, moving from the procedure of applying for a rental apartment to the customer´s freedom of choice. We believe that the customer is the expert when it comes their living choices. is only a beginning on our journey to facilitate living in a rental apartment and develop it into a more flexible option for the customer,” says Jani Nieminen, CEO.

“With the Lumo service, we can serve our customers better. We constantly chart our tenants´ views. In rental housing, ease and flexibility have become important selection criteria. We have also included a satisfaction guarantee in the service. The satisfaction guarantee gives the customer an opportunity to cancel the tenancy agreement free of charge within two weekdays if the apartment does not match the information provided,” says Juha Heino, Director of Customer Relations.

The service features a wide range of Lumo rental apartments, from studios to family apartments, both newly constructed locations and older rental apartments throughout Finland. The same apartments can also be found at the website, where the customer can fill in a housing application if they do not make the rental decision immediately.

*Customer satisfaction survey 2015 and New tenant surveys 2015


Jani Nieminen, CEO, VVO Group plc, tel. +358 20 508 3201, jani.nieminen(at)
Juha Heino, Director of Customer Relations, VVO Group plc, tel. +358 20 508 3704, juha.heino(at)

Under the Lumo and VVO brands, VVO Group Plc offers versatile and effortless rental solutions coupled with an extensive range of housing services for different life situations. VVO Group aims to invest heavily in increasing housing supply in the next three years by developing new properties and buying existing properties.